Innovative, privacy-driven customer insights
Visual Brand Language
Hyde is a privacy-driven, consumer application that permits data monetisation while simultaneously providing next-gen customer insight. Being in its infancy, Hyde didn't have a logo design or brand to speak of, and this needed to change to grow the brand and take it to the next level.
Led by the brand strategy I developed with the team at Hyde, I created a minimalist logo design that references the data that Hyde works with. The negative space in the centre of the icon houses an uppercase 'H'. While being a playful nod to the verb 'hide', it also symbolises the process of multiple sources coming together to form a bigger picture, with Hyde at the heart of it.
Following the logo design, I visualised how the branding could expand into various brand materials. The logo design lends itself to physically growing and building a network of lines that can interact with other graphics, such as photography, illustrations and text.
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