ColdFusion

ColdFusion visual brand language, utilising shapes from the logo design overlaid onto photography.

New brand identity for a cutting-edge YouTube channel

Deliverables:

Logo Design
Visual Brand Language
Social Media Assets
Marketing Materials

ColdFusion is a YouTube channel, founded and run by producer, author and entrepreneur Dagogo Altraide. The channel releases short, factual documentaries for its millions of subscribers. Dagogo felt that the channel’s brand identity required a refresh. ColdFusion didn’t have a ‘logo’ in the typical sense, but it did have a strong association with diamonds.

Following conversations with Dagogo, we landed on a contemporary diamond icon design. Built from four stacked shapes, this symbolises the layered approach Dagogo takes in his production process.

Off the back of a fresh logo design, I assisted the team at ColdFusion with developing further brand assets, including a new colour palette, on-screen graphics for their YouTube videos and style concept designs for social posts and expanding their social media output.

Logo design for ColdFusion, a YouTube channel and documentary-making brand.
ColdFusion video thumbnail design shown on an iPhone.
Lower-thirds graphics for ColdFusion videos, such as name straps.
ColdFusion branded social media template designs, illustrated as posts on Instagram.
ColdFusion branded merchandise; mug design featuring the diamond icon wrapping around the mug, white on a black background.
ColdFusion diamond icon design is used to house photography, this example shows a computer circuit board.

If you feel like I would be a good fit for your project, or you would just like to have a chat, please drop me an email, I can't wait to hear from you.

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