Luvvi branded signage using the full-colour icon design.

A brand that brings families together


Brand Strategy
Logo Design
Marketing Materials
Social Media Assets
Brand Guidelines

Luvvi is an online platform and smartphone app that connects parents with their premature or ill newborn baby. As a new brand, they needed help establishing their foundations in terms of brand strategy, logo design and branding. The result is an icon design symbolic of uniting two elements (parent and baby). The broader branding evokes a feeling of care, togetherness and connection, all values at the heart of Luvvi.

Once the logo design was complete, I produced a selection of brand materials that expanded on the new look and feel. These items included business card design, an app splash screen, an event lanyard, business stationery and creative treatment of photography.

The brand guidelines document I created for Luvvi compiles all the important information that anyone needs to know about implementing the Luvvi brand in the most effective and consistent way possible. It outlines the brand strategy and summaries key visual brand assets and elements and how to use them. This is perfect for sharing with external contractors as well as being a great internal resource for maintaining the brand.

Full-colour logo design for Luvvi, a health and communication app.
Luvvi branded app splash screen using brand icon design.
Branded business card design for Luvvi. White-out logo on brand lilac on one side with contact details on white, on the other side.
Luvvi branded lanyard design, featuring name, job title and Luvvi brand photography of a mother and baby.
Close-up of a baby and mother holding hands, the photograph has been treated with Luvvi brand colours.
Brand design guidelines for Luvvi, featuring logo and icon guidance, colour palette, fonts and social media assets.
Luvvi branded stationery; a letterhead and bespoke envelope featuring the logo design and company details.
Smartphone app icon design using the Luvvi icon reversed out on a lilac background.

If you feel like I would be a good fit for your project, or you would just like to have a chat, please drop me an email, I can't wait to hear from you.